The costs propagate forwards, but the value doesn't propagate backwards

The costs of producing data increases as it passes through all the different pipelines and teams needed to refine the data into something useable.

And yet, the value from that use doesn’t propagate backwards to those who are contributing to that cost.

Which means, those at the source have no idea of the value the data is creating, and therefore are not going to put effort into creating that data.

To reduce the costs we need to reduce the layers, reduce the transformations, and reduce the hand-offs.

So those at the source can see the value, and be incentivised to help the organisation realise that value.