Trust starts at the source

As I wrote yesterday, many data professionals don’t trust the data they are building on. And many users of data and data applications don’t trust the data they’re being provided.

And data you don’t trust, has no value.

That trust starts at the source. You can’t make the data any more correct, complete or timely downstream - you’re bounded by how that data was generated at source.

That’s why with data contracts we shift left, and focus on improving the quality of the data at the source.

Only then can we apply trusted data to drive business value.