What does your exec team think about your data?

What does your exec team think about data?

Do they feel like they are using data to drive decisions?

Do they want to become known as an organisation that uses data effectively? Maybe that’s something that they think helps with the valuation of the organisation?

Do they know how much they’re spending on data? Do they feel (or better yet, know) it’s money well spent?

Knowing the answers to these questions will help you greatly when thinking about your data strategy and how to present it to them.