Data quality

At most of my recent talks I’ve asked the audience - who are made up of data professionals - a simple question: Do you trust your data?

While yesterday I wrote about prioritising data quality projects, I think it’s important to note that while for many of us the quality does need to be improved, we don’t need to be aiming for perfect.

It’s likely going to be difficult to get a project prioritised if the goal is defined only as “improving data quality”.

If you’re building key product features on top of your data, shouldn’t it be as dependable as your software-backed features?

No matter what we do, when working at sufficient scale and/or sufficient speed it’s inevitable that things will go wrong.

Most of the time we’re reacting to data quality issues.

If you’re working in one of the data teams then it’s useful to consider how important data is to your organisation.