The quality of your data isn't good or bad
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The quality of your data isn’t simply “good” or “bad”.
Data quality
2024
Even if you had perfect data, you should still be building defensive data pipelines
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I talk a lot about data quality and how it could be improved, because I strongly believe that with a little bit more discipline we can do a lot better.
A multi-million dollar data quality issue
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Someone reached out to me and asked me to present on data contracts to their organisation after they had a data quality issue that directly resulted in multi-million dollars of lost revenue.
Without set expectations users tend to be optimistic
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In the absence of set expectations users tend to be overly optimistic about the quality, reliability or dependability of the data.
Showing the impact of poor quality data
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The reason we talk so much about data quality is because we see the impact of it every day.
The further away from the source the data is, the lower the quality will be
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The further away from the source the data is, the lower the quality will be.
Control and ownership
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You can’t use data contracts - or anything - to try to gain control over something owned by someone else.
It's not the tools you have faith in, it's the people
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I came across this Steve Jobs quote recently:
What happens when a data contract is breached?
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I wrote earlier this month that data contracts shouldn’t focus on enforcement.
What do you want from your data?
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What do you want from your data?
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